One of my last projects I did in Lisbon – a visual identity proposal for a bookshop that changed the owner recently. The bookshops previous name was “Campo Grande 111” which is also the actual address. I decided to keep a part of it in the new visual identity – the new name is “Cento e Onze” which in translation means “111”.
The bookshop wants to open up a gallery space, a place for workshops and a small cafe inside. I wanted to keep it warm, playful and yet professional and overall applicable in all variations to all surfaces.
The open book lines also read “111” in positive and negative which makes up for a nice detail. I also made a creative advert / slogan to go with it, which reads “111 reasons to visit” that can be used on shopping or tote bags or it can be used as a citylight poster.
